The keyword management system is really like the Holy Grail to me. With it you can map and control the content on your site down to the page level, and that’s true long tail at its best.

It’s great to understand where your competitors are strong in search results so you can compete with them. Just remember to take a balanced approach and never, ever copy their efforts.

Targeted website traffic is what you want – people looking for YOUR site. You can get targeted traffic 2 ways – pay for it through advertising, or earn it with SEO.

You want better search engine rankings, of course, but do you know HOW and WHY you want it, and what to do when you get it?