Tagging lets you cross-promote content based on your own knowledge of the topics you’re writing about. Tagging lets you associate content that is seemingly diverse but is itself a sort of horizontal channel. And with tagging you can associate one piece of content to many other topics.

Putting keyword management in place, I diagram the concept of keyword families to help you build a rich and targeted site.

Organic traffic helps to reduce the expense of paid traffic. Pages with good organic search ranking will pay less for Google Adwords than pages with poor ranking.