Know your website’s traffic. Learn the numbers, the characteristics, its strengths and weaknesses, and you’ll be able to use your site to support your business.

It’s great to understand where your competitors are strong in search results so you can compete with them. Just remember to take a balanced approach and never, ever copy their efforts.

Organic traffic helps to reduce the expense of paid traffic. Pages with good organic search ranking will pay less for Google Adwords than pages with poor ranking.

Web reporting is a lot more than counting hits – it’s a gauge of your site’s quality and a tool to help improve your site.