When you’re building a content site you need to plan just as much as if you’re building a web application. If you’re not technical don’t be afraid to require these basics of your developers. If they argue with you then you know they’re not the right people for the job.

It’s time for a new look. I don’t even know the site I’ve spent the past few months building. I like my content, but omg it’s a busy interface, not clean at all anymore.

Tagging lets you cross-promote content based on your own knowledge of the topics you’re writing about. Tagging lets you associate content that is seemingly diverse but is itself a sort of horizontal channel. And with tagging you can associate one piece of content to many other topics.

WordPress themes provide you with a look and some functionality, but each has things you’ll need to tweak or improve on. Here’s a simple fix that a lot of sites need – changing the order of content display to put content at the page top.

SEO design guidelines say you’ll get better search results if you name your images using the keyword(s) of your topic. Your choice of filename, ALT tag and description text are important reinforcements to the SEO of your page and your site.

And if you use a picture of a hot girl it REALLY HELPS!

If you have zero SEO and a short domain name your homepage is everything. Otherwise, each page on your website is a homepage and an opportunity to convert a visitor – or scare them completely away.

Here are a few things to consider to boost your blog’s SEO. These factors are all common sense, but they are easy to overlook if you don’t know where to look. Spend a few weeks paying attention to these ideas and watch your metrics.

On my sites, I use and do what I like, what I respect. I don’t do what I hate, I don’t use things I’m suspicious of.