November 28th in Portfolio by charlie .

SEO Increases Organic Traffic 400%

I designed the SEO improvements for the migration of a News channel to a new content management system. Organic visits increased 400% over 9 months!

I designed the SEO improvements for the migration of a News channel to a new content management system. Organic visits increased 400% over 9 months!

That’s some good search engine optimization.

The requirements for this SEO project were simple.

  • I divided the URL into /channel/caterogy/title. Previously the site displayed a URL calling a template and then the news article file in a query string.
  • We used the same text for the URL, HTML title, H1 tag and lead image ALT tag.

That’s it. We didn’t use meta keywords, and the developers weren’t able to code meta descriptions prior to the product launch. The channel hasn’t been updated since then except maybe for a bug fix.

So, 400% increase in organic traffic through a few simple improvements. Sound good to you?

Site: Military.com News Channel

SEO Increases Organic Traffic 400%

SEO Increases Organic Traffic 400%

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charlie

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One Comment

  • Jan
    January 4, 2010

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